I had noticed the signs on I-5 had changed. To be expect, with Comcast’s increased branding of XFINITY and all.
Naming Rights Partnership Extends Consumer Brand to Fans
September 10, 2014
The Everett Public Facilities District and Global Spectrum announced today the rebranding of Comcast Arena to XFINITY Arena at Everett and Comcast Community Ice Rink to XFINITY Community Ice Rink. Comcast acquired the naming rights to the Community Ice Rink in 2003 when the venue opened, and added the Arena in 2007.
The re-branding will be completed during the month of September at no cost to the Everett Public Facilities District. The naming-rights agreement allows the phone, cable and internet provider to extend its high speed internet consumer brand XFINITY to audiences in Washington.
“The XFINITY brand is about continuous innovation and offering our customers more speed, more choice and more control,” said Dave Shirley, VP of Sales and Marketing for Comcast‘s Washington Region. “We believe associating the XFINITY brand with a venue that is an innovator in its own right and such a source of community pride makes for a perfect fit.”
“We look forward to working closely with Comcast in rebranding the XFINITY Arena and showcasing the many wonderful products on the XFINITY platform,” said Global Spectrum President John Page. “Being a subsidiary of Comcast, there are many tremendous synergistic opportunities for us in Everett and the many other venues in which we are engaged.”
“Comcast has been a remarkable marketing partner since the opening of the venue in 2003,” said Global Spectrum‘s Rick Comeau, General Manager of the XFINITY Arena at Everett. “The advertising support Comcast provides the Arena generates ticket sales, bringing more people to the city of Everett, generating significant economic impact throughout the Snohomish County region.”
XFINITY Arena at Everett is home to the WHL Everett Silvertips and the Tilted Thunder Rail Birds banked-track roller derby and hosts a multitude of community events like graduations. Other upcoming events include Everett Fall Home & Garden Show and Holiday Gift Show September 26-28, Demi Lovato October 2, EnduroCross October 18, and Phillip Phillips October 21.
